About Us

As parents time is often in short supply, which is why we try to shop for as many things as possible in one place. We all know the big high street brands, but finding well-made independent brands online is more challenging when you don’t know where to look.

This is where we jump in, because frankly shopping online can be hard work. Can I trust the website? Are the clothes well made? Where can I find more brands like this? These were the questions we were faced with when shopping for our little ones, and so My Rockabye was born.

My Rockabye brings together a whole load of awesome independent brands for babies, toddlers, and growing kids. All this in one location and at the click of a button, how cool is that? Better still, all our items come straight from the person who made it, so just think of us as the clever little cotton that weaves it all neatly together.

Our biggest inspiration is time and passion. Saving you valuable time that could be better spent creating brilliant memories with your little ones, and passion for taking the extraordinary and bringing it straight to your front door. Of course, we couldn’t forget the two little boys and two little girls who showed us that clothes should be as individual as the child wearing them. Clever clogs.

Our children are individual, and we think this should be celebrated. There’s a whole host of incredible brands for our next generation just waiting to be discovered, and that’s where we come in. We’re constantly working to bring you both well-established and exciting new brands that fuel imaginations and growing personalities. We believe in supporting and shouting about our sellers, so it’s less about us, and more about them. That’s why you’ll be able to see exactly where your product is from and the amazing talent behind it.

It’s fun being a kid and we want to keep it that way. So, whether it’s relaxing in a penguin patterned romper or stomping in colourful wellies, our brands are here to create happy little faces. After all, we think life’s too short to wear boring clothes.